We need action.
No matter what we want to accomplish, our success depends on our ability to convince others to take action.
And while every situation is unique, there are some universal tactics we can employ to increase the chances our audience will purchase, click, share, join, watch, or do.
“Perfect is the enemy of good.” — Voltaire
“We really underestimate the role that deliberation and reflection play in learning. To a degree we know it, this is why you think of things in the shower or right before you go to bed. You have these moments where you brain is thinking through the day, making connections, and what’s important, I think, for people who are trying to learn more effectively, is to make organized time for that.”
“Success in life, however you define it, is the result of how many tough conversations you are willing to have.”
“Too often, content aimed at entrepreneurs is reduced to repeating well-worn catchphrases and habit improvement techniques.”
“There really is something daunting about approaching a round-numbered birthday. Researchers looking at people who were 29, 39, 49, or 59 found that they were more likely to make a big life change — good or bad. They found that these ‘9-enders’ were overrepresented in groups of people seeking to have an affair, people killing themselves, and people running a marathon for the first time.”
“Your expectations shape your reality. They can change your life, emotionally and physically. You need to be extra careful about (and aware of) the expectations you harbor as the wrong ones make life unnecessarily difficult.”
“Countless schools are axing recess to make more time for test prep, as if childhood development is less important than test scores. Ironically, both suffer at the loss of recess.”
“On average most people can only hold seven ‘items’ of information in their working memory at one time.”
“If potential customers don’t care about you, they won’t care about your products or services. What people do care about is how you can help or entertain them.”