5 Ideas To Help You Become A Better Publicist

If you’re looking to step up your PR game, you’ve come to the right place.

Each week I share valuable ideas about how to get better at your work, art, and life in my For The Interested newsletter and a bunch of those ideas relate to PR and media pros.

So, I created this page to showcase five of the most valuable ideas I’ve shared for publicists.

If you find them helpful, you can sign up here to check out my newsletter and get future ideas like these delivered to your inbox on Sunday mornings.

Now…on to the ideas…

1. HOW TO GET MEANINGFUL ATTENTION FOR YOUR WORK

“In an increasingly cluttered media landscape, we need attention that moves the needle and not just our ego.”

Not all attention is created equal.

In this post I suggest six ways to get meaningful attention for your work and break down some common mistakes I see people make when it comes to promoting their creations.

The suggestions include to measure metrics that matter, tell shareable stories, and not overrate the value of legacy media brands.

2. TEN PR TIPS FROM WARREN BUFFETT

“Buffett builds political capital thoughtfully, for the day he may need it, because, as his partner Charlie Munger noted, ‘Our core competency is knowing we don’t know the future.’”

In addition to being a world class business man, Warren Buffett also has one of the best public images in the world. So, his perspective on how to handle public relations is worth considering.

Jeff Cunningham interviewed Buffett and came away with these 10 things Buffett believes about PR including to remember that a journalist’s hypothesis is often wrong but never in doubt, to talk vice when everyone else talks virtue, and to be a daily source and an annual subject.

3. FOUR WAYS TO CREATE YOUR BEST SOCIAL MEDIA POST EVER

“One of the best ways to get traction for your posts is to use them to express sentiments your audience wants to say, but either can’t or won’t say themselves.”

When I’m not working on the For The Interested newsletter, I’m busy working with clients to help them create more valuable social media content.

In this post, I share four ways to write better social media posts including to answer questions people ask you, say things your audience wishes somebody would say, share your process, and share relevant historical stories.

Plus, I include specific examples of how I’ve used these tactics to help clients create successful posts.

4. CONTENT PROMOTION IS ABOUT MEETING YOUR READERS WHERE THEY LIVE

“Every content team vastly overestimates the percentage of their total readership that has read, applied, or even remembered any individual article.”

If you’ve got content you want more people to see, this article is can help.

Gregory Ciotti shares several approaches to content promotion and highlights several opportunities most content creators miss.

For my own take on content promotion, check out my Ultimate Guide To Growing Your Audience or how to get over your fear of self-promotion.

5. HOW TO MAKE PEOPLE REMEMBER YOUR BRAND

“We capture a tiny fraction of what happens to us. Since our memory comprises a selection of moments, there’s the possibility of an event being remembered very differently dependent on which precise moments stick in our memory.”

Most of the work companies do to create memorable brand experiences isn’t necessary — because it’s forgotten.

Marketing Week points to research that shows people tend to only remember the final moments of an experience and the most (or least) enjoyable part of it.

This is called the peak-end rule and can be applied to just about anything to influence the way consumers experience your product or brand.