“You’re not talking to 1,000 people. You’re talking to the single person reading your page. So write like it.”
It’s easy to get intimidated when it comes to copywriting, but there are some simple changes that can make a huge impact in your ability to get people to take action.
Annie Maguire shares seven ways to write copy that converts including to call out the type of customer you serve, use your customer’s voice, and think “call-to-value” instead of “call-to-action.”