Start Your Business Once You Find Five People Who Would Purchase Your Product

“A lukewarm ‘maybe’ doesn’t count. You need an emphatic ‘YES.’”

It can be tricky to figure out what to sell to your audience and an inherently risky proposition.

David Perell’s suggestion that you start your business once you find five people who would purchase your product is a smart one.

He breaks down the thinking behind what he calls the five-finger trigger and explains how it influenced the product he created.

Related: Six key decisions to make when you want to monetize your audience.