“The best way to define what you are, is by what you’re not.”
As a founder of The Hundreds, one of the most successful streetwear brands of all time, Bobby Hundreds knows a thing or two about what it takes to create a brand people love.
In this post he shares his 10 rules of brand building including to ignore the feedback, have something to say, and stay hungry but not thirsty.
Related: Your brand is your audience.