“This is the perfect way to get your first draft done because you’re getting it out of your head and on to the page.”
This is pure gold.
In a 28-minute video, Kevin Rogers shares his 4×6 Copywriting Method which is a way to identify and communicate the 10 key parts of any sales pitch including the four essential facts and six reasons to buy.
I used the method this week to rewrite my This Is How I Do It signup page and found it an incredibly helpful tool.
Related: 40 one-sentence writing tips.