The 4×6 Copywriting Method

“This is the perfect way to get your first draft done because you’re getting it out of your head and on to the page.”

This is pure gold.

In a 28-minute video, Kevin Rogers shares his 4×6 Copywriting Method which is a way to identify and communicate the 10 key parts of any sales pitch including the four essential facts and six reasons to buy.

I used the method this week to rewrite my This Is How I Do It signup page and found it an incredibly helpful tool.

Related: 40 one-sentence writing tips.