“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.”
This is the story behind one of the most iconic advertising campaigns in history, but the underlying lesson is applicable to any business or creative collaboration.
Tom McCallum explains how choosing to trust helped make Avis a giant and it’s a reminder that setting clear lines of responsibility and then getting the hell out of the way to let people succeed or fail on their own can generate remarkable results.