Why Snapchat’s Launch Strategy for Spectacles Was Brilliant

“People love exclusivity, but with an air of egalitarianism.”

Snapchat’s recent rollout of its new Spectacles product was basically the opposite of how Google rolled out Google Glass a few years ago and it looks to be a lot more successful so far.

This Techcrunch article explains why Snapchat’s release strategy was so smart, noting that it created an artificial scarcity and turned buying into an experience.