“Cynics are simply thwarted romantics.” — William Goldman
It’s not enough to just make something great.
You also have to create demand for the great thing you made.
Whether you want to sell a product or attract an audience, here are a few things you can do to increase demand for your work.
“Pessimism leads to weakness, optimism to power.” — William James
In order to create your best work, you first must believe you can.
That requires optimism, but it’s not the only way in which optimism can be the secret weapon that helps you do better work.
“When I began the technique I was heartened that the Army found that it worked for 96% of people who tried it.”
“There are no good habits or bad habits. There are only effective habits. That is, effective at solving problems. All habits serve you in some way — even the bad ones — which is why you repeat them.”
“To perform at our peak, a clear and sharp mind is required. Yes, there are numerous ways and techniques to strengthen our willpower and maximize our energy by training them regularly. However, the best way to optimize your decision-making is by avoiding decision fatigue.”
“Consider whether the industry you’re planning to enter cares more about skills and experience than it does a college credential. Also, consider the cost of a brand-name school versus a (likely much cheaper) state or community college.”
“Aim for two paragraphs (if you end up with one or three it’s okay). There is no rule that says cover letters need to be lengthy to lend insight into your background and your interest in the role.”
“Nearly all the alumni said they were embarrassed by their younger selves, particularly by how judgmental they used to be.”