There’s No Such Thing as the Best
“We have this sense that there is an objective best, and in virtually no area of life is that true. It’s not even that, ‘Well, there’s the best for me, and then...
Author: EBenedict
How to Tell Stories on Social Media That Capture People’s Attention
“The when matters. It’s got to be presented as something that is time sensitive, that has a massive level of immediacy to it, that’s what is going to get you th...
To Transform Your Industry, Look at Someone Else’s
“Sometimes all it takes is for leaders and frontline workers to get out from beyond their desks and see things from a new perspective.”
Why Everyone Should Have a “Stop Doing” List
“Every item on your to-do list can be thought of as having a return on investment — whether that be in emotional or financial capital.”
Watching This Video Every Morning Could Change Your Life
“Small choices become actions, actions become habits, and habits become our way of life.”
How to Balance Full-Time Work with Creative Projects
“Growing accustomed to missing out takes time, but learning to say ‘no’ to things — even when you truly wish you could do those things — is an indispensable too...
Price Only Matters When Nothing Else Matters
“If you fail to distinguish yourself in any meaningful way, your customer will default to price as the final criteria.”
The Best Way to Wash Your Hands in 20 Seconds
“Science tells us it’s got to be a minimum of 20 seconds. That feels like a lifetime to everybody. But that’s the way it’s got to be if you want to be 100 perce...
The Beauty of Not Knowing
“To know is to be in a prison. To not know is to be free.”
How to Overcome the Fear of Better Options
“People are afraid of making the wrong decision, and at the base of that is a fallacy of what a good decision even is.”