How To Get What You Want In A Negotiation
Everything’s negotiable, but not everything should be negotiated. Too often negotiations become about winners and losers when that’s not the point. Both sides r...
Everything’s negotiable, but not everything should be negotiated. Too often negotiations become about winners and losers when that’s not the point. Both sides r...
“So many talented creators don’t do what they love for a living because they either underestimate their value, or they don’t understand the mechanics of monetiz...
“Feedback is just feedback. Learn to receive it as a surprise gift. A surprise gift unveils a part of you that is visible to others but not necessarily to you.”
1. Use short-term rewards instead of long-term rewards as incentives. “If you’re offering rewards for a specific action from your customer, do you reward them s...
“To sell something surprising, make it familiar; and to sell something familiar, make it surprising.”
“My sister Jeanette — then a marketer at Google — asked an interesting question: is it possible to make books that are more engaging than an iPad for young kids...
“Here’s my definition of art…art is when a human being does something that might not work.”
“Your offering is not your product. Your offering is your product, services, your employees, your experiences, your ideas, your other customers, and even your c...
There’s something about you.
Your talent is unique, but your struggles are not. That’s why I know I can help you. After years of helping creators— including comedians, actors, writers, film...