Five Questions to Ask Your Customers That Reveal Your Narrative
“The strategic North Star guiding every great startup is a story — not about its team or its products, but about its customer. If that sounds trite, remember th...
Category: Worth Doing
What It’s like to Only Get News from Print Newspapers for Two Months
“Now I am not just less anxious and less addicted to the news, I am more widely informed (though there are some blind spots). And I’m embarrassed about how much...
How to Start Investing in 2018
“Your road to success as an investor is less likely to hinge on whatever hot stock your friend thinks you should buy ASAP — and depends more on how smart a port...
The Most Important Question in Any Project
“Ask ‘What if…’ as often as possible. Ask it of yourself, your collaborators, customers, and audience. Use it to shape what you create, how you create it, and h...
How To Get Meaningful Attention For Your Work Instead Of Meaningless Publicity
We all crave attention for our work. When a blogger references our creation, the media features our product, or an influencer spreads our hashtag, it can feel l...
How to Live the Life You Want Right Now
“If you want to experience deep fulfillment in your work, you need to make time to practice your gifts and talents. The best way to do this is by reinvesting yo...
You Should Listen to Seth Godin’s New Podcast
“I’m supposed to pigeonhole it. Put it in a box, position it, tell you exactly what it’s going to be and tie a bow around it. But I can’t do that for you.”
How to Create a Joke like a Late Night Talk Show Host
“When you have to write over 100 topical jokes each day, there’s no time to wait for inspiration to strike. You need a reliable algorithm.”
How to Tell Stories like Abraham Lincoln
“You need to spark people’s interest by starting with the context, then hold their attention because something happens that causes a change, then end with an ou...
How to Rewrite the Story of Your Life
“Every hero has an origin story, but it’s possible you’ve chosen the wrong story to define how you came to be the person you are.”