The Biggest Misconception Creators Have About Building An Audience
In order to build an audience, you have to understand what it means to have one. Your audience isn’t the number of people who consume your creations – it’...
In order to build an audience, you have to understand what it means to have one. Your audience isn’t the number of people who consume your creations – it’...
When someone asks for advice, their first question is never the one they REALLY want to ask. This theory proved true in a conversation I had with someone who li...
No good comes from the word “should.” It’s a word rooted in negativity, guilt, and pressure. More often than not, it leads us down paths that won’t take us wher...
We all want a big audience – except for the people who have one.
In my work running digital media for The Oscars for nearly a decade, I worked with some of the world’s most talented people.
The most impactful TV commercial of all time never showed the product it promoted. It focused on the product’s nemesis. Steve Jobs recognized the power of ident...
“When it comes to generating in-game currency, the most common strategy is to trade your play time for dollars.”
“All world-class companies must have a strong sales force. So — how do they get there?”
“The conversation that has not happened yet in society is that happiness is the ROI, not a fucking BMW and a mansion.”
“Spielberg snuck onto soundstages and sat in editing rooms, soaking up as much information as he could. Some days he’d smuggle an extra suit in his briefcase, s...