How Malcolm Gladwell Comes up with Ideas
“A book comes out and there’s a whole world out there that pounces on it and tells you why it’s bad. A podcast — there is no critical infrastructure. None. Zero...
Category: Worth Knowing
You Are Not Your Customer
“They don’t think like you do. They don’t want what you want. They don’t believe what you believe. Their values are not your values. They don’t behave the way y...
How to Use Twitter to Make You Smarter and Find Interesting People
“Twitter is the only social network where you don’t bring your existing friends/connections with you to start. Because of that, Twitter gives priority to people...
Tax Tips for Freelancers
“If you can shore up the money part of your business, you can spend more time doing what you really love — the creative part of the job.”
Four Things Procrastinators Need to Learn
“To be a chronic procrastinator is to be fooled repeatedly by the same illusions about how your mind works and how things actually get done.”
Two Ways to Capture and Keep Attention
“If the unusual or novel steal our attention, unusual plus potential danger keeps our attention.”
Seven Things to Know Before You Quit Your Job to Launch a Business
“If you can’t start the business part time — you don’t deserve to quit yet.”
The Best Time to Book Flights
“One interesting finding is that the lowest fare for any one trip changed an average of 62 times during the period that that trip was offered for sale. That’s r...
What the Future of Online Publishing Will Look Like
“The only thing that went wrong was the inevitable. Business always optimizes for where the money comes from, and advertisers weren’t in it for the public good....
Americans Are Hooked on Vitamins and There’s No Proof They Work
“Preliminary studies fuel irrational exuberance about a promising dietary supplement, leading millions of people to buy in to the trend. Many never stop. They c...