Category: Worth Knowing

“Dilemma: Confused with ‘problem’. If you have a problem, you do not know what to do. There may be many solutions. If you have a dilemma, you have a choice of t...

“The golden age of restaurants is a bit like today’s golden age of TV. For television viewers, there have never been more options or, perhaps, better quality pr...

“Assemble weapons to destroy fear. Start by reacting to fright not by burying your head in the sand but by burying your mind in knowledge; then follow with spec...

“Trust is the longer-term problem — decades- or even a century-long. But if we don’t grapple with the immediate and urgent problem of manipulation, those instit...

“A feature is what your product does; a benefit is what the customer can do with your product.”

“Boringness seems to be relative: things are painfully dull to the degree that they’re less engaging than other things you might be doing. Boredom feels more in...

“Women are probably a little too concerned that their husband may be gay. I think there are 10 times more searches for ‘Is my husband gay?’ than ‘Is my husband ...

“People who receive help prefer it to be agentic — they want to choose. When aid is paternalistic, recipients are more likely to resent the help, less likely to...