Be Specific.
“I always wanted to be somebody, but now I realize I should have been more specific.” — Lily Tomlin
Category: Originals
Email Templates That Turn Subscribers Into Buyers
My collection of 15 templates you can send to your subscribers that will convert them from people interested in what you say to buyers of what you sell. Email T...
5 Ways To Use LinkedIn To Grow Your Newsletter (And Vice Versa)
They’re simple and they work. 5 Ways To Use LinkedIn To Grow Your Newsletter (And Vice Versa)
How To Find The Right Size For Your Niche
A 3-minute video explaining one of my favorite exercises. How To Find The Right Size For Your Niche
How To Create Content That Converts
My appearance on the Ideas Club podcast where I shared my take on how to turn content into clients, the secrets behind my newsletter, what I learned from runnin...
How To Get Your Subscribers To Write Your Newsletter For You
Ask them these 7 questions. How To Get Your Subscribers To Write Your Newsletter For You
How To Get Coaching Clients (Without Cold Outreach)
My new podcast episode gives you 5 ways to generate leads without offering discounts and a checklist to determine if a potential client is a good fit for you. ...
The More/Less LinkedIn Content Strategy
Six things you should do more of and six you should do less of on the platform. The More/Less LinkedIn Content Strategy
Send This Email To Your “Invisible” Readers
It turned a lurker into a buyer for me. Send This Email To Your “Invisible” Readers
The “If vs Because” Approach To Running Your Business
You might be surprised to learn which choice you’ve made. The “If vs Because” Approach To Running Your Business