“While followers can be valuable and a marker of Twitter success, it’s crucial (and freeing) to recognize you don’t need a large following to get value from Twitter.”
There’s so much value to be had on Twitter…if you know how to unlock it.
In this post I share five concepts that will unlock Twitter success for you including to use Twitter to drive value instead of traffic, recognize the more varied the topic you tweet about the harder it is to grow your following, and that replies are the secret sauce of Twitter.
Related: The Twitter tips collection.