Give Away 99% Of Your Expertise For Free And Monetize The Last 1%

“When people pay for the last 1%, what they’re really buying is the organization, implementation, and community surrounding all your ideas.”

I completely agree with the premise of this article and it’s an approach that’s been a key to my success.

Nicolas Cole suggests you give away 99% of your creations for free and monetize the last 1% and explains why trying to withhold value from people gains you nothing.

As he says, “If you can’t get people to pay attention to your free work, you aren’t going to be able to get people to pay attention to your paid work.”

Btw, I found this link in the Scale Your Impact newsletter.