How To Sell Your Service To People Who Haven’t Experienced It

“Saying many things usually communicates nothing.”

I recently read the book Selling The Invisible and highly recommend it.

In this post I break down how to sell your service to people who haven’t experienced it based on excerpts from the book.

It includes advice about how to understand what you actually sell, set your prices, and position yourself among your competition.

Related: How to position your product, service, and yourself.