“If you think this is a numbers game, you will never launch.”
There are a lot of gems in this one whether you’re already established or just starting out.
In a 70-minute episode of The Business of Authority podcast, Jonathan Stark and Rochelle Moulton break down how to launch a new product or service.
In particular I recommend checking out their conversation about product ladders and the three-coupon approach at the 15-minute mark (which I also shared this week in my Daily Graph newsletter).
Related: The product launch formula mini-class.