“Experience is what you get while looking for something else.” — Federico Fellini
How To Get More True Fans
You make a thing, share it with the world, and people like it.
How To Find The One Decision That Removes 100 Decisions
“Making too many decisions is often symptomatic of poor systems or process.”
How To Use Upstream Thinking To Grow Your Audience
“Upstream thinking involves taking an existing problem and going upstream to solve a different issue, which renders the original problem irrelevant.”
The Best Twitter Threads About Advertising, Marketing, And Creative Strategy
“Being wrong and interesting is more effective than being right and dull.”
A Search Engine Optimization Checklist
“This article lists what to do to improve on-page SEO.”
5 Ideas For The Interested This Week
“There’s so much beauty in the pain of this thing.” — Kobe Bryant
Go Ask Your Audience How You Can Help Them
Five valuable things will happen when you do.
The Definitive Guide To Promoting Your Podcast
“Don’t define your audience. Define yourself.”
How To Turn Off Your Work Thoughts During Your Free Time
“That’s the interesting thing about work stress. We don’t actually experience much of it at work — we’re too busy. We experience it outside of work.”