“You don’t take a good photograph, you make it.” — Ansel Adams
The Biggest Misconception Creators Have About Building An Audience
In order to build an audience, you have to understand what it means to have one.
Your audience isn’t the number of people who consume your creations — it’s the number of people you can count on to consume your NEXT creation.
This is a HUGE difference that can shift your entire mindset about audience growth.
How To Find What You Don’t Know You’re Looking For
“I often don’t know what I’m looking for, and even if I do, what I actually find is more often than not better than what I set out to find.”
How Stores Trick You Into Buying Things
“People don’t know what anything is worth, so we need clues. But stores control the clues we see.”
How To Develop A Creativity Routine
“Whether it’s play, visiting places like junk shops, constraining ourselves (the exact position we found ourselves in), experiencing working with others — all these leading Creatives are making time for new experiences. Creativity doesn’t flow from sitting head down at a desk.”
The Two Words That Always Get Your Audience’s Attention
“‘Remember when’ instructs your audience to search their memory banks. Your follow up story creates a picture in their mind.”
How Norms Change
“The voice of authority speaks not for the one but for the many; authority figures have a strong and rapid effect on social norms in part because they change our assumptions about what other people think.”
How To Achieve One Focused Hour Of Work A Day
“Our perceptions of time are largely illusions. And one of the biggest of those illusions is the relationship between time and our ability to create value. We can do far more in a far shorter about of time than we think.”
How Online Dating Is Changing Society
“Research into the strength of marriage has found some evidence that married couples who meet online have lower rates of marital breakup than those who meet traditionally.”
A 5-Week Plan To Start A Side Hustle On Your Lunch Break
“Whatever you do, don’t just set up a side gig that amounts to a part-time job. The key is to create an asset that will work for you. It takes less time than you probably think.”