“To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your target audience.”
“Scams don’t work if the victim knows what the hustler is trying to do.”
You have a competitive advantage. But do you know what it is?
Lots of people don’t.
There are reasons for people to choose you and your work over other available options and the better you understand these reasons, the more likely you are to succeed.
Your ability to leverage competitive advantages is a key to attracting customers, fans, and success.
To figure out what advantages you may have, ask yourself these eight questions.
“If your passion doesn’t intersect with some sort of need in the market that people are willing to pay for, you’re not going to get rich or make a living from it.”
“Before I even think about which books I’m going to read, I think about what I’m trying to achieve. I strongly believe that the content of books should align with what’s going on in your life.”
“To do something great requires sacrifice. It’s the great ideas that will make the biggest difference. The great ideas will lead to you becoming the best version of yourself. So, quit wasting your time on the mediocre…or even just the ‘good.’”
“If you want to connect with someone professionally to move your goals forward, you need to know exactly why you care about that person or their company. And you need to know how to articulate it succinctly. Everyone seems to have a story about a cold call miraculously turning into a career-making breakthrough. This doesn’t happen by magic. It happens because your sincerity is clearly powered by diligent preparation.”
“As a critic, I’m looking for a very specific thing: shows that say something about the medium, push the form forward, and exemplify the best qualities of what podcasts can do.”
“Surround yourself with people who remind you of the future, not the past.”