“Most of what you read online today is pointless. It’s not important to your life. It’s not going to help you make better decisions. It’s not going to help you understand the world. It’s not going to help you develop deep and meaningful connections with the people around you. The only thing it’s really doing is altering your mood and perhaps your behavior.”
“If you want to increase your conversions, you’ve got to stop using the same message to the same people.”
“The acceleration of time is the result of our increasing tendency through life to package distinct experiences into bigger ‘chunks.’ For example, for a child, a walk in the park can involve so many new experiences — their first sighting of flowers covered in snow, perhaps, or of a scary dog — that each are remembered as distinct individual events. For the adult accompanying that child, if nothing novel happens, all the varied sensations and impressions associated with that walk may be collapsed — or ‘chunked’ — into a single memory of ‘a walk in the park.’”
“We capture a tiny fraction of what happens to us. Since our memory comprises a selection of moments, there’s the possibility of an event being remembered very differently dependent on which precise moments stick in our memory.”
“Titles are 80% of the work, but you write it as the very last thing. It has to be a compelling opinion or important learning.”
“Repeated complaining rewires your brain to make future complaining more likely. Over time, you find it’s easier to be negative than to be positive, regardless of what’s happening around you. Complaining becomes your default behavior, which changes how people perceive you.”
“A full 69% of respondents said that they found ‘communicating in general’ to be the hardest part about communicating with employees.”
“Curiosity about life in all of its aspects is still the secret of great creative people.” — Leo Burnett
Everywhere you look, there’s something to care about.
Opportunities swirl. The day’s news frustrates. Social media feeds distract.
And your work is an asteroid field full of challenges to address.
You’re overwhelmed with things to improve, change, update, fix, or act on because you care about them.
But you can only care about so much.
You start a thing.
You don’t know what it will become. You don’t know if anyone will like it.
You don’t even know if you will like it.
But you start it anyway.