Read This If You’re Struggling To Grow Your Audience

“Host a party, not a concert.”

If you’re struggling to grow your audience, it’s not because you suck (probably) — it’s more likely because you misunderstand how audiences grow.

In this post I share five concepts to help you grow your audience including that you are (or were) your audience, your audience and your ideal audience aren’t the same thing, and why closer relationships are more valuable than more followers.

Related: The two ways to grow your audience: Do more or do less.