The Myth of the Niche Market
“If you want to increase your chance of catching some fish, you need to go where there are many.”
“If you want to increase your chance of catching some fish, you need to go where there are many.”
“The test of whether people love what they do is whether they’d do it even if they weren’t paid for it — even if they had to work at another job to make a livin...
“I’ve come to regard youth as more than an age range; it’s any time in your life when you still have all the options available to you. You might swerve in and o...
“Time pressure is the uncomfortable gap between how we wish we spent our time — and how we think that would make us feel — and how we’re spending it and feeling...
“I think it’s terribly dangerous for an artist to fulfill other people’s expectations.”
“Too often in presentations, people are more focused on detailing every single detail of research they uncovered rather than thinking about what they want the a...
“When nobody does what you do in the way that you do it, your competition becomes irrelevant. You’re not the best, you’re the only. That’s how you become Unmist...
“Great interview questions aren’t clever. They’re simple.”
“Brand building is about building collective understanding.”
Seven simple ways to create value through your writing.