How To Build Once And Sell Twice
“You want to create demand instead of responding to demand.”
“You want to create demand instead of responding to demand.”
“Whoever says the most stuff in the fewest words wins.”
“Everything on the page is a trade off.”
“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”
“Stop showing every single website visitor the same signup form and message.”
“Increase desire, don’t just decrease friction.”
“How can I have a phrase that I can repeat a thousand times that people aren’t going to get tired of?”
“You have to go where the people are today, and then do something to get their attention.”
“Self-doubt doubles the time it takes to get something done.”
“To do your best work, you have to choose what you are going to be crap at.”