Category: Career Growth

“Copy should move the prospect toward taking an action. If there’s no outcome it’s not copy — it’s literature.”

“Every podcaster needs a way to support their show, but the most successful ones have found ways to do so that still respect the listener.”

“Think of your blog as a brand or a product, something that you can position within a marketplace. What makes it unique?”

“Give your tribe a proper name to use for what you teach. Give your frameworks memorable names too.”

“Make your differentiators clear and scannable.”

“Steven Spielberg once said, ‘I make movies for the masses, but I talk to them one at a time.’”

“I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80.”

“How you charge is often way more important than how much you charge.”

“A general framework to use to price, or buy, your first couple newsletter ads.”