What If Your Target Audience Was A Single Celebrity?
“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”
Category: Career Growth
A Brutally Honest Case Study Of A Self-Distributed Film
“We’re going to go deep. We’re going to look into the production budget, I’m going to share with you my marketing numbers, and yeah, we’re going to crack into m...
The Art Of Email Marketing: How To Earn Customers And Make Superfans
“The dynamic is completely different when the people you are sending the promotion to WANT TO RECEIVE IT.”
How To Jump Start Your Blog When Traffic Flatlines
Every blogger hits a rut.
A Creative Person’s Guide To Negotiating
“While satisfying your ‘wants’ can lead to short-term happiness, satisfying your ‘needs’ can lead to long-term growth and sustainability.”
A Five-Day Plan To Grow Your Newsletter
How to tune up your description, welcome email, and promotion.
What To Do When Your Career Doesn’t Match Your Interests
Seven concepts to help you find a new path.
A Manifesto For Solo Creators
“Have this simple rule: if I add something to my business, I have to drop something.”
How To Launch An Online Product
“Start before you’re ready. Some people spend their whole lives waiting for the sound of a starting gun that never goes off. Don’t wait. The thing you’ve been w...
How To Become An Influential Curator In Your Niche
“Curation gives even mundane objects value by connecting them with a point of view, heritage, a subculture or purpose that makes them stand out in the vortex of...