How to Avoid Doing Mediocre Marketing
“Every marketing metric should have a buddy—a Sam to a Frodo, a Charlotte to a Wilbur, a Kendall to a Kylie. Your marketing measurement needs a Buddy Syst...
“Every marketing metric should have a buddy—a Sam to a Frodo, a Charlotte to a Wilbur, a Kendall to a Kylie. Your marketing measurement needs a Buddy Syst...
“Replace adjectives with data.”
“The template makes what your company does self-evident. It prioritizes clarity, brevity, and directness.”
“For any new project you’re thinking about starting, ask yourself: How can I build and launch this in ONE day and still deliver 50% of the results?”
“Only 40% of workers agreed that their manager helps them to understand what skills they need to advance in their careers. More than 1 in 5 (22%) workers ...
“Let your audience know the pain and cost you and others went through to develop the solution to the problem. Establish empathy and affinity with your aud...
“It turns out that if you want to make a living from a small podcast, it’s best to ignore most conventional advice.”
“Be aware of what’s possible to change and what’s not without losing what makes it work.”
“Customer surveys are the most direct way to gather constructive feedback from the people who know the most about the strengths and weaknesses of your pro...
“Your skills matter, but they’ll only get you so far. In the modern workforce, networked knowledge and experience–when the a team’s collective expertise e...