How To Position Your Product, Service, and Yourself
“When you are perceived as the real thing, you have also repositioned every other brand as an imitation.”
Category: Originals
40 One-Sentence Productivity Tips
“Self-doubt doubles the time it takes to get something done.”
My 20 Most Popular Articles Of 2020
“Well, that was quite a year.”
How To Get More Out Of Your Newsletter
“Big things can be pulled apart into small things. Small things can be expanded into big things.”
40 One-Sentence Marketing Tips
“You don’t need a big budget, you need a big story.”
Hell Yeah Or No: What’s Worth Doing
“Do something for love and something for money. Don’t try to make one thing satisfy your entire life.”
40 One-Sentence Communication Tips
“The main character in any story is the person you tell it to.”
To Make Your Next Creation Better, Make It A Team Effort
“I’ve increasingly noticed — and found in my own work — that incorporating others into your creative process can pay huge dividends.”
40 One-Sentence Newsletter Tips
“Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.”
You Can Be A Successful Creator (If You Develop These 11 Traits)
“Creators understand failure isn’t an option — it’s a prerequisite to success.”