Seven Lessons From Three Years Of Writing A Newsletter
“An email newsletter is not a distribution strategy, it’s a relationship-builder.”
“An email newsletter is not a distribution strategy, it’s a relationship-builder.”
“People respond to incentives — what’s in it for them to spread the good word about your product?”
“Break the scroll pattern with the first line.”
“No matter how long you’ve been doing this, what you think will work is often wrong.”
“Why should someone follow you?”
“How you can improve your show art, your podcast titles, and your descriptions, and attract more listeners to your show.”
“Figuring out what to post on social is actually the last step of the process, not the first one.”
“When you choose who to follow on Twitter, or Instagram, or wherever, you’re choosing your future thoughts.”
“Stop showing every single website visitor the same signup form and message.”
“On average, I repurpose a single article 10 times.”