Category: Social Media

“The backbone of this approach is getting your audience to engage your LinkedIn posts. This distributes your content outside of your existing audience....

“If you want to persuade your subscribers to refer a friend, you first have to give them something that’s valuable enough to make them feel obliged to ret...

“I tell people all the time that if you’re not even sure that you can consistently produce content on Twitter, then you’re definitely not ready to be on Twitter...

“A giveaway is a marketing channel so you have to compare it to other marketing activities.”

“It’s counterintuitive because you would think the broader you go, the easier it is to build an audience. But I actually think the broader you go, the tougher i...

“Don’t focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.”

“Paying attention to what your audience wants is the easiest way to develop a product.”

“You may not get as much traffic from Instagram, but you will get better quality traffic.”

“You take that money and you reinvest all of it into your next video — essentially, you’re investing all of your profits back into your channel.”