How To Grow Your Email List With A High-Converting Free Offer
“When we’re creating an opt-in, people want something that won’t take long to implement.”
Category: Social Media
The 200-Word Approach To Blogging
“Make the first sentence or the last sentence of your post the headline.”
How Morning Brew Engages Its Audience
“Our newsletter has 2.5 million subscribers, but that’s not the number we actually care about.”
Four Realistic Traffic Goals For Small Blogs
“We analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month).”
40 One-Sentence Newsletter Tips
“Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.”
The LinkedIn Audience Growth Playbook
“The backbone of this approach is getting your audience to engage your LinkedIn posts. This distributes your content outside of your existing audience....
Seven Ways To Use Psychology To Get More Newsletter Subscribers
“If you want to persuade your subscribers to refer a friend, you first have to give them something that’s valuable enough to make them feel obliged to ret...
How To Build An Audience-First Empire
“I tell people all the time that if you’re not even sure that you can consistently produce content on Twitter, then you’re definitely not ready to be on Twitter...
How To Use A Giveaway To Grow Your Audience
“A giveaway is a marketing channel so you have to compare it to other marketing activities.”
Double Things That Triple Results
“The time, effort, and resources you put into your work do not all generate the same level of returns — the doubling of some will drive larger results than the ...