How A Disney Intern Attracted 269,000 Followers On TikTok In Two Months
“When someone hits your profile, they’ve gotta be able to immediately tell what to expect from you to consider following your acct.”
Category: Social Media
The Marketing Genius Of Lil Nas X
“A lot of people like to say ‘a kid accidentally got lucky.’ No. This was no accident.”
You Don’t Need 1,000 True Fans: Here’s How To Succeed With Just 100
“This represents a move away from the traditional donation model — in which users pay to benefit the creator — to a value model, in which users are willing to p...
How To Write On Social Media
“Read what you wrote & cut it in half. Then cut it in half again. Because you prob wrote too much.”
How To Get More True Fans
You make a thing, share it with the world, and people like it.
How To Use Upstream Thinking To Grow Your Audience
“Upstream thinking involves taking an existing problem and going upstream to solve a different issue, which renders the original problem irrelevant.”
The Best Twitter Threads About Advertising, Marketing, And Creative Strategy
“Being wrong and interesting is more effective than being right and dull.”
Go Ask Your Audience How You Can Help Them
Five valuable things will happen when you do.
The Definitive Guide To Promoting Your Podcast
“Don’t define your audience. Define yourself.”
How To Brainstorm A Year’s Worth Of Content In A Day
“You must dedicate enough time during one sitting to accumulate the number of article ideas you’ll need to satisfy your goal. I can promise you it will take you...