How To Create A Social Media Style Guide For Yourself
“Your goals on social media include reach, convert, and retain. Your tone and content should fulfill those objectives.”
Category: Social Media
How To Build A Network Of Content
“Publishing consistently just for the sake of showing up, without a logical thread guiding your work, will result in a confusing group of disparate readers.”
How Craving Attention Makes You Less Creative
“If your creativity is driven by a desire to get attention, you’re never going to be creatively fulfilled.”
If You’re Struggling With Social Media, Just Do The Opposite Of What Celebrities Do
Just do the opposite of what they do.
When You Follow Someone New On Social Media, Post About It
It helps you, the person you follow, and your followers.
How To Make 64 Pieces Of Content In A Day
“In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’r...
Six Better Ways To Share Your Content On Twitter
“How you share is just as important as what you share.”
My Interview On The Ideas Lab Podcast
“Your number one goal of anything is to provide value and in order to provide value to someone you need to know who you’re trying to reach and what ...
How To Create A Viral Challenge On Twitter
“You can’t make something go viral. But what you can do is create conditions that make it more likely that something goes viral.”
You Get The Audience You Deserve
An audience isn’t a right — it’s a responsibility.