Category: Social Media

“You’re not monetizing. You’re not extracting a resource from a passive thing and not drilling an oil well. Your audience is composed of other people, and if yo...

“It’s easy to blame the digital world for our distractions, but in part it’s up to us to learn not only when to tune it out, but also how to use it wisely.”

When was the last time you reviewed your social media profiles?

“Here’s the shift in mindset that I want you to make: Stop thinking about followers and start thinking about community.”

“There are two ways to ‘attack’ content: Either engage with it, or produce it.”

“If you invest substantial time in hashtag research and identification for Facebook and Instagram, it’s safe to pull back some of your resources and devote them...

“Some people have a lot of fear about publishing often because they think it will make readers sick of their work. But I think the only way that can happen is i...

“Not every interaction with your content will convert to a sale, but content should always give the reader something to do next.”

“A great podcast from a brand is not a podcast about the brand. It’s about what a brand is passionate about, what stories it can uniquely tell, and what distinc...