Eight Lessons You Can Learn From Google’s Founders
“Find a powerful trend that you think is true but most people don’t. Being contrarian and right is where you will find the most outsized outlier opportunities.”...
Category: Social Media
How to Fix Facebook
“The single most important step Facebook — and its subsidiary Instagram, which I view as equally important in terms of countering misinformation, hate speech an...
If Facebook wants to help America, it can start by funding local journalism.
It’s time for Facebook to invest in journalism. This week’s Congressional hearings about the influence of social media, fake news, and misinformation campaigns ...
How To Write Newsletters That People Want To Read
“The right way is to focus exclusively on the kind of people who make up your specific audience and deliver content that only they will appreciate.” Obviously, ...
How Social Media Algorithms Affect What You See
“If we spend more time talking about social media internally than we do talking to our customers on social media, something’s wrong.”
The Ultimate Guide to Growing Your Audience
Congrats! If you read this, you’ll already have done more than most people do to grow their audience. What follows is a breakdown of the keys to audience growth...
How The Shift From Search To Social Changed More Than Just The Internet
“You no longer enter the Internet the way you would a public library, where you browse and pick out what you want to read in peace, it’s more like the Las Vegas...
The Two Words That Always Get Your Audience’s Attention
“‘Remember when’ instructs your audience to search their memory banks. Your follow up story creates a picture in their mind.”
Why The Creator Of Facebook’s Like Button Has Stopped Using It
“It is very common for humans to develop things with the best of intentions and for them to have unintended, negative consequences.”
Newsletters Written By For The Interested Readers
The only thing more eclectic than the For The Interested readership may be the newsletters those readers produce. Below is a collection of newsletters written b...