What It Takes To Write A Book
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show h...
Category: Social Media
The History Of Japan As Told In A Video 31 Million People Have Watched
“Knock, knock. Get the door. It’s religion!”
If We Don’t Buy From The Stores We Want To Exist, They No Longer Will
I didn’t need a coffee table book. But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.
How To Use A One-Action Strategy To Activate Your Audience
Do you ask your audience to multitask? Probably. Does it hamper your ability to activate them? Definitely. If you’re building an audience for something these da...
It Might Be Your Mom’s Fault More People Don’t See Your Facebook Posts
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical...
A 4-Step Formula To Generate Unique Ideas To Write About
“Combine ideas from your product with an idea from your general knowledge. Combining those two existing ideas results in creativity — a brand new idea.”
3 Things Marketers Can Learn From The Rise Of Netflix And The Fall Of Blockbuster
“There were several factors that contributed to the company’s downfall, including not understanding what business they were really in — entertainment, not retai...
How to Improve Your Email Habits
“Making a behavior harder to do makes it less likely to occur. I looked for ways to make opening email more difficult. Surprisingly, I found just adding a few e...
101 Books Ted Talk Speakers Recommend
This one doesn’t require much of a summary.
How to Write Engaging Headlines
“Curiosity drives shares. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with ‘Here’s why…’ or ‘The one...