What It Takes To Write A Book
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show h...
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show h...
“Knock, knock. Get the door. It’s religion!”
I didn’t need a coffee table book. But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.
Do you ask your audience to multitask? Probably. Does it hamper your ability to activate them? Definitely. If you’re building an audience for something these da...
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical...
“Combine ideas from your product with an idea from your general knowledge. Combining those two existing ideas results in creativity — a brand new idea.”
“There were several factors that contributed to the company’s downfall, including not understanding what business they were really in — entertainment, not retai...
“Making a behavior harder to do makes it less likely to occur. I looked for ways to make opening email more difficult. Surprisingly, I found just adding a few e...
This one doesn’t require much of a summary.
“Curiosity drives shares. But the trick is to find a way to spark that curiosity in every headline. It’s why headlines that start with ‘Here’s why…’ or ‘The one...