Convenience Is the Most Underestimated Force in the World Today
“Convenience seems to make our decisions for us, trumping what we like to imagine are our true preferences.”
Category: Social Media
10 Storytelling Hacks to Drive Word-Of-Mouth
“You’ll get far better results by making one strong point per well-told story. Because it’s not what you say, it’s what gets remembered that matters!”
The 100 Rules of Being a Writer
“The only way to build a sustainable audience is to show up. Over and over again. More often and longer than most people feel comfortable with.”
How to Write in a Way That Makes People Feel Smart
“Good communicators make themselves look smart. Great communicators make their audiences feel smart.”
How to Fact Check an Article in 30 Seconds
“Think of it as information hygiene, the metaphorical handwashing you engage in to prevent the spread of misinformation.”
10 Daily Mindsets and Habits to Help You Write a Book
“Nearly all writing is influenced by other people’s work. Finding your unmistakable voice is often the results of borrowing ingredients from other people and co...
The Difference Between Being Non-Racist and Anti-Racist
“You going to bed with a clear conscience is not going to stop college kids from getting assaulted. You thinking climate change is terrible is not going to stop...
How to Write a Successful Sales Page
“If you find something that makes you really FEEL something — guilty, afraid, or even excited — don’t let it sit buried in some skimmable paragraph. Take a step...
How Facebook Is Killing Comedy
“We’re used to a world where if you put something out there that’s good, people see it and share it. But that’s just not true in this world. Someone can make so...
How To Create A Social Media Post 100% Of Your Followers Will Like
Ready for a challenge? If you had to create a single social media post that would get liked by a higher percentage of your followers than anything you’ve ever p...