Why You Need To Stalk Your Audience On Facebook
The better we know our audience, the better we can serve our audience. And the better we serve our audience, the more likely they are to recommend our work to o...
Category: Social Media
How To Write Things Your Audience Will Want To Share
“Your job is not to write for an audience. Your job is to write for your audience’s audience.”
The Next Move For Russian Hackers
“The case could provide the clearest evidence yet that Russian hackers have evolved their tactics from merely releasing embarrassing true information to plantin...
How To Tell Stories That Get People To Trust You
“Stories are a ‘write API’ for humans — that is, a channel for inserting beliefs into other people’s brains.”
The Way Baby Boomers Use Technology Is Incredible, Not Embarrassing
“Maybe we’re all looking at our boomer parents’ social media strategy (if you can call it that) the wrong way. Lack of gratitude for their love aside, maybe it’...
Why The Business Of Local News Is Broken
“It may be obvious that printing presses don’t make much sense with the Internet, and most websites have moved to ad networks for the obvious reasons; in fact, ...
How To Predict If People Will Pay You Back
“Generally, if someone tells you he will pay you back, he will not pay you back. The more assertive the promise, the more likely he will break it.”
How To Master Networking In Four Emails A Year
“For the past eight years, I’ve sent quarterly personal updates. Every January, April, July, and October, I send out an email to about 200 or so of my friends a...
Why You Should Stop Saying Twitter Is Dead
“The problem with this argument is that it’s one crafted by the media and Wall Street, not by the consumers who use the platform.”
You’re Not Going To Believe This
“I don’t have a way to change the behavior of 7.5 billion people carrying their beliefs around like precious gems wrapped in hand grenades. Sure, there are ways...