Most Paid Newsletters Fail Because They Offer More Instead Of Different

“Almost nobody wants ‘more’ — even of a newsletter they love. They don’t want extra emails or bonus content, and they especially don’t want to pay for those things.”

It seems like everyone is launching a paid newsletter these days, but few succeed because most make the same mistake I once made.

In this post, I suggest most paid newsletters fail because they offer more instead of different and break down what the success of my This Is How I Do It newsletter has taught me about what it takes to launch a successful paid newsletter.

Related: Four no-BS steps to launch a successful newsletter.