“Writing hat tricks is like building puzzles backward, but by backing into them from one original idea, the process becomes easier.”
Use The Hat Trick Writing Strategy To Amplify Your Content
How To Price Newsletter Ads
“A general framework to use to price, or buy, your first couple newsletter ads.”
How To Get Your Book Published
“Mostly what this game boils down to is patience.”
5 Ideas For The Interested This Week
I’m amazed how many people wait for permission to make the thing they want to create.
How To Build Your Audience When Your Topic Is You
“You need to explain why people should care.”
15 Psychological Tactics You Can Use To Get People To Buy More
“Once someone owns an item, forgoing it feels like a loss.”
How To Write An Award-Winning, Bestselling First Book
“This is a seven-step guide. It’s guaranteed to work.”
How To Estimate How Much You’ll Earn From A Membership Program
“You can get a decent sense of this by calculating your total addressable audience, and then using industry benchmarks for membership conversion to come up with a reasonable target.”
Key Lessons From The First 18 Months Of A Startup
“End every conversation with an expert about your industry with: ‘Why do you think I am going to fail?’”
5 Ideas For The Interested This Week
You don’t have to do “all the things” to succeed as a creator.