“Once you start putting out work, particularly through your blogs, you start finding out what your fans look like. And I don’t just mean age and gender. If you really want to take this seriously, you must get hyper-focused on who’s reading your stuff. Are they women between the ages of 35–50 who are mothers that tend to be liberal and enjoy travelling? Yeah, that kind of focus.”
“Sometimes the best management is no management at all — first do no harm!”
“Effective personal branding is owning the online space at the crossroads between when you’re doing something important and when someone that matters looks you up.”
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“Realizing I’m never going to be in the mood to do anything. I would literally live the life of a cat if left to my own instincts and someone would feed me. Getting things done is ignoring my instincts and getting out of my mind.”
“The artist’s journey comes after the hero’s journey. Everything that has happened to us up to this point is rehearsal for us to act, now, as our true self and to find and speak in our true voice. The artist’s journey is the process of self-discovery that follows. It will last as long as we’re alive, and maybe longer.”
“I never got to tell Hans how much I liked his book, but the world would be better if millions of people read it.”
“To write every day, you need to break down every barrier you have. ‘That subject is too personal.’ ‘I don’t know how they’ll react if I write about them.’ ‘I’m not sure people will even care about what I have to say.’ The fastest way to not write is to hold topics off limits. It’s saying, ‘I want to pick a niche.’ Here’s the truth: You don’t pick a niche, it picks you.”