“Choices can be well reasoned or poorly reasoned. Their results can be surprisingly beneficial or surprisingly damaging. But there’s no such thing as a categorically right course of action, just an array of possible ones — and for each, a sprawling, endless web of consequences.”
“We don’t know what change is because we don’t know what the hell we are. If I wake up tomorrow and do the exact opposite of everything I do today, am I a changed person? Or am I simply the same person who decided to try something different?”
“The waking brain is optimized for collecting external stimuli, the sleeping brain for consolidating the information that’s been collected. At night, that is, we switch from recording to editing, a change that can be measured on the molecular scale. We’re not just rotely filing our thoughts — the sleeping brain actively curates which memories to keep and which to toss.”
“The purpose of a car is to go somewhere and fuel helps you get there. The purpose of a company is to accomplish something, to advance a greater cause, to contribute to society. And money will help you get there.”
“No business ever failed to take off because they used Quickbooks instead of Xero, or because they chose the wrong free CRM or because they chose chose logo A instead of logo B. The reason your business is not taking off is because your product is not good enough. Period.”
“Families with two or fewer kids have become the norm for every demographic group. Middle children, the most populous birth-order demographic throughout most of human history, will soon be the tiniest.”
“Dogs do speak, but only to those who know how to listen.” — Orhan Pamuk
There’s a reason I named my newsletter For The Interested.
The name is no accident — it’s a reminder the newsletter exists to provide value to my AUDIENCE and is born of a core belief about how meaningful brands are built.
A brand doesn’t attract an audience, a brand IS its audience.
“Return doesn’t have to equate to financial gain. I could list enough personal and emotional reasons to warrant a book. The three big ones for me have been: passion, community, and a desire to give back to the arts.”
“Good copy carves a path to an emotion, a feeling. A copywriter’s purpose, then, is to identify the words and concepts that create the shortest possible path to that emotion.”