“Dogs do speak, but only to those who know how to listen.” — Orhan Pamuk
10 Ideas For The Interested This Week
Your Audience IS Your Brand
There’s a reason I named my newsletter For The Interested.
The name is no accident — it’s a reminder the newsletter exists to provide value to my AUDIENCE and is born of a core belief about how meaningful brands are built.
A brand doesn’t attract an audience, a brand IS its audience.
Five Lessons from Running a Passion Project for Three Years Without Making a Dime
“Return doesn’t have to equate to financial gain. I could list enough personal and emotional reasons to warrant a book. The three big ones for me have been: passion, community, and a desire to give back to the arts.”
How to Write More Concisely
“Good copy carves a path to an emotion, a feeling. A copywriter’s purpose, then, is to identify the words and concepts that create the shortest possible path to that emotion.”
20 Pictures That Will Teach You More Than Reading 100 Books
“Very few people are intentional about their own values and beliefs. Additionally, very few people are proactive about designing their environment. According to Dr. Marshall Goldsmith, ‘If you do not create and control your environment, your environment creates and controls you.’”
How to Stop Being so Hard on Yourself
“Research shows that the №1 barrier to self-compassion is fear of being complacent and losing your edge. And all the research shows that’s not true. It’s just the opposite, meaning that self-compassion can lead to greater achievement than self-criticism ever could.”
You Need Specificity in Marketing If You Want It to Work
“When you know exactly who you’re talking to, you speak to them directly — without vagaries.”
Grow the Puzzle Around You
“You are a jigsaw puzzle piece of a certain shape. You could change your shape to fit an existing hole in the world. That was the traditional plan. But there’s another way that can often be better for you and for the world: to grow a new puzzle around you.”
30 Lessons About Life You Should Learn Before Turning 30
“Most people never stop and define their deepest, most important goals. This allows them to procrastinate on them indefinitely. If you don’t come out and say that you want to write a novel, it’s not going to happen.”
The 2018 Blog Income Research Report
“You have to do whatever it takes to get your total blogging income over $2k a month. My research revealed the majority of bloggers that had over $2k in monthly income made money from more than just ads and affiliate links. They hustled to get sponsors for their posts, and they got on the phone to sell people on paying them money for monthly client services.”