“All storytelling begins with deciding what kind of relationship you want to have with your audience.”
There are a lot of reasons people struggle to create compelling content, but one of the biggest may be they misunderstand what content is meant to do in the first place.
“You don’t have to change what you want just because someone else wants something different. All you have to do is clarify — with grace and firmness — that your goals are different. And they’ll get it.”
Saying no doesn’t have to be as hard as it seems and it’s likely many of the people you say no to will actually thank you for it if you approach it in the right way.
“The desk, the computer on top of it, the chair you sit in, and the space they comprise are all repositories for memory. But these things don’t just store our memories; they store our behaviors too. The sum of these stored behaviors is an object’s habit field, and merely being around it compels our bodies and minds to act in certain ways.”
Here’s a take on memory, productivity, behavior and habits I’ve never heard before.
“If you only read the stuff that everyone else is reading, you can only think what everyone else is thinking.”
This one doesn’t need much of a description.
“Connectivity enables transparency.” — Bill Gates
“Saying things are fine doesn’t get any likes. Nuance doesn’t get any retweets. Hope is a losing strategy online. So we all keep getting sucked into this vortex of misery.”
If the apparent chaos of the world these days is getting to you, this is the post you need to read — it will make you feel a LOT better.
“For at least twelve years, you’re trained to regurgitate and apply information that’s pre-packaged for you but never trained to find that information on your own. There are no classes where the professor shows up and says ‘figure out how to build a website by tomorrow,’ and then leaves.”
We’re lucky to live in an era when it’s possible to learn anything on your own — if you know how.
“Stopping a piece of work just because it’s hard, either emotionally or imaginatively, is a bad idea. Optimism is a perfectly legitimate response to failure.”
Stephen King’s book On Writing: A Memoir of the Craft has become something of a bible for writers, but if you’ve never read it here’s a crash course.
“The worst emails for Very Busy People are those that are written well but have no clear ask. ‘Hop on a call,’ ‘collaborate together,’ ‘would love your feedback,’ and ‘interested in connecting,’ are all terms that infect these cancerous messages. They just signal, ‘Time Suck!’ to the Very Busy Person but look like clear asks to the sender.”
This will increase the chances your next email actually gets read — and gets a response.
“We all waste much more time during the working day than we realize. Putting hard limits on the hours you work, and not giving yourself the ‘out’ of being able to jump back on the laptop in the evening means you get very ruthless with how you spend your time.”
For The Interested reader Fiona Adler recently had a great idea for a blog post — she reached out to six people whose work she admired (including me!) and asked how they limit their working hours.