“Most people you’re selling to are not experiencing much pain. Your first task, therefore, whether you’re selling a healthier lifestyle or enterprise software, is shattering that delusion. You can’t do that by talking about pain, because your prospect isn’t yet experiencing pain — either because there is none, or because he or she is in denial.”
“The information networks we’ve built are almost perfectly designed to exploit psychological vulnerabilities to rumor. Your brain tells you ‘Hey, I got this from three different sources.’ But you don’t realize it all traces back to the same place, and might have even reached you via bots posing as real people. If we think of this as a virus, I wouldn’t know how to vaccinate for it.”
“Action isn’t just the effect of motivation, but also the cause of it.”
“To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your target audience.”
“Scams don’t work if the victim knows what the hustler is trying to do.”
“Focus on being productive instead of busy.” — Tim Ferriss
“If your passion doesn’t intersect with some sort of need in the market that people are willing to pay for, you’re not going to get rich or make a living from it.”
“Before I even think about which books I’m going to read, I think about what I’m trying to achieve. I strongly believe that the content of books should align with what’s going on in your life.”
“To do something great requires sacrifice. It’s the great ideas that will make the biggest difference. The great ideas will lead to you becoming the best version of yourself. So, quit wasting your time on the mediocre…or even just the ‘good.’”
“If you want to connect with someone professionally to move your goals forward, you need to know exactly why you care about that person or their company. And you need to know how to articulate it succinctly. Everyone seems to have a story about a cold call miraculously turning into a career-making breakthrough. This doesn’t happen by magic. It happens because your sincerity is clearly powered by diligent preparation.”