My Facebook page isn’t huge…but it’s growing.
While my For The Interested newsletter is closing in on 12,000 subscribers, its Facebook page currently only has 2,200 fans.
But the page’s posts are reaching an average of 1,185 people which is a big percentage of my audience — especially considering it’s happening without paid promotion of the posts.
“It’s worth remembering that Star Wars was beaten at the box office by Smokey and the Bandit. A launch is important, but we must bear in mind what Kafka’s publisher wrote to his author after poor sales: ‘You and we know that it is generally just the best and most valuable things that do not find their echo immediately.’ In other words, it is far better to measure your campaign over a period of years, not just months.”
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show how we make what we make. To help others, to understand our own process, to practice humility. To show people that it’s not impossible to turn their ideas into work.”
“Aim for at least two open-ended questions within the first few minutes of striking up a chat with somebody you’ve just met. That should be enough to get a good, in-depth conversation going. On a subconscious level, you’ll quickly become somebody they remember liking and will want to be around.”
“Don’t be a dick — overdeliver and then people will want you around.”
“By the end of three days, it’s hard to tell if any of these kids will climb the stairs to internet stardom, or how much they want to. They seem genuinely interested in making videos and promoting themselves, but some treat it as a means to an acting career, or more general fame.”
“Side projects work best when they live at the interaction of ‘Things you enjoy’ and ‘Things that help you practice a marketable skill.’”
“Inspiration is for amateurs. The rest of us just show up and get to work. Every great idea came out of work.”
“There’s too much downside in sharing any opinion that could easily be misinterpreted online. Even facts are dangerous to share if they don’t align with what people want to believe. There’s a lot of concern about ‘fake news’ lately. That is a real problem, but there’s also the opposite problem: true things that aren’t being said.”
“Knock, knock. Get the door. It’s religion!”