“If you’re offering rewards for a specific action from your customer, do you reward them sooner, or later? The answer is almost always going to be sooner.”
“It’s the emotion you need to hack. Emotion transcends absolutely everything.”
“To sell something surprising, make it familiar; and to sell something familiar, make it surprising.”
“For years, the benefits of anonymity on the Net outweighed its drawbacks. Now the problem is nobody can tell if you’re a troll. Or a hacker. Or a bot. Or a Macedonian teenager publishing a story that the Pope has endorsed Trump.”
“The two things that interest me about childhood: It’s a secret world that exists by its own rules and lives in its own culture; and that we forget what it is to be a child — and that life is exotic and strange.”
“The key lies in saying ‘I don’t’ instead of ‘I can’t.’ Researchers found that volunteers who said ‘I don’t skip exercise’ instead of ‘I can’t skip exercise’ worked out more often.”
“Is that a dream or a goal? Because a dream is something you fantasize about that will probably never happen. A goal is something you set a plan for, work toward, and achieve.”
“When participants are generating questions, they tend to dig into a problem and challenge assumptions. The process gives people permission to ask fundamental questions that don’t often get asked.”
“Rejection was my curse, was my boogie man, had bothered me my whole life because I was running away from it. Then, I started embracing it and turned that into the biggest gift in my life.”
“One good thing about music, when it hits you, you feel no pain.” — Bob Marley