A Simple Way To Get Your Audience To Consume More Of Your Content
A Simple Way To Get Your Audience To Consume More Of Your Content
How To Approach Your Dream Customers
Including where to find them and what to say to them when you do.
A 5-Minute Sponsorship Sales Strategy
It even works if you’ve never sold a sponsorship before.
How To Find Your Next Audience
The secret to growing a large audience is to combine a bunch of small ones.
5 Ideas For The Interested This Week
If you’re struggling to write…
You Have A Competitive Advantage – Here’s How To Find It
You have a competitive advantage. But do you know what it is?
Lots of people don’t.
There are reasons for people to choose you and your work over other available options and the better you understand these reasons, the more likely you are to succeed.
Your ability to leverage competitive advantages is a key to attracting customers, fans, and success.
To figure out what advantages you may have, ask yourself these eight questions.
A Manifesto For Content Creators
1. Try. Don’t be afraid to go after your dreams.
2. Try again.
3. Stick with it. Don’t quit.
5. Be original. Be unique.
6. Learn from the masters.
7. Get to know your peers. There’s power in community.
8. Break rules.
9. Embrace, empower, and appreciate every one of your supporters.
10. Always be creating.
11. Make it fun. But don’t forget it’s work.
12. Be patient.
13. Don’t be afraid to fail.
14. Don’t be afraid to succeed.
15. Don’t steal other people’s ideas.
16. Don’t be paranoid about other people stealing your ideas.
17. Your short term goal is to get better.
18. Your long term goal is to get better.
19. Recognize it’s not enough to just be good.
20. Create ways for people who share your view of the world to participate in your work.
21. Don’t worry about the people that don’t get you. They don’t matter.
22. Define your own success.
23. Have something to say.
24. Don’t get jealous of others’ success. What they do has nothing to do with what you do.
25. Create your own opportunities.
26. Control your own career.
27. Listen to the conventional wisdom. But don’t always follow it.
28. Create content that creates value for others.
29. Be talented. Be lucky. Be persistent. And not necessarily in that order.
30. No matter how big your industry is, it’s small. Don’t burn bridges.
31. Don’t fool yourself into thinking you’re better than you are by only doing what you already know you can do.
32. Adapt.
33. Charge for something at some point – it will help you get better.
34. Understand your strengths and seek opportunities to exploit them.
35. Brace yourself for the inevitable frustrations and disappointments.
36. Don’t become a jerk when you succeed.
37. Work.
38. Recognize you compete with everyone in the world. But remember you have an advantage because none of them are you.
39. Be honest. Be vulnerable. Be real.
40. Have fun.Continue reading →
A Differentiation Expert Delivers A Free Master Class In How To Stand Out
Including how to craft a 7-second pitch, the magic of “Generic Description + Tease,” and how to identify the one word that represents your work.
A Differentiation Expert Delivers A Free Master Class In How To Stand Out
What To Do The Day After You Post Something On A Social Media Platform
This makes a HUGE difference in what you get out of the post.
What To Do The Day After You Post Something On A Social Media Platform
The 6 Keys To Consistently Publishing A Daily Newsletter
Based on what I’ve learned from years of publishing my own.