How To Use Before-After Storytelling On Your Website
“Your customers are the heroes of your stories. Not your product, not your brand. YOUR CUSTOMERS.”
Author: EBenedict
Don’t Quote Others – Say It Yourself
“Stop referencing. Stop quoting. Paraphrase. Internalize it. Make it yours.”
How To Price Your Creative Work
“You will save yourself from yourself by learning to just state the number and shut up.”
How To Instantly Improve Your Memory
Five ways to remember more stuff.
The Secret To A Successful Collaboration Can Be Found In This 1962 Avis Memo
“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.”
How To Breathe
“Breathing is like solar energy for powering relaxation: it’s a way to regulate emotions that is free, always accessible, inexhaustible and easy to use.&#...
The 10 Rules Of Brand Building
“The best way to define what you are, is by what you’re not.”
How To Handle Other People’s Bad Moods
“Instead of viewing someone’s bad mood as a problem to be fixed, what if you shifted your perspective and saw it as a puzzle instead?”
18 Quick Ways To Sharpen Your Writing
“Using an intensifier like ‘very,’ ‘really,’ ‘truly,’ or ‘extremely’ is often a sign you just need to choo...
How To Impress Your New Boss
“Your boss hired you so you could do the job – and no one else. Thus, proving that you are capable of making decisions and working effectively on your own...